The online display advertising market is one of the fastest growing advertising segments, according to a new study by Zenith Optimedia. The current global display advertising market is predicted to reach $25.27 billion this year, with a 36% growth to $34.4 billion in 2013.
The display advertising market size was more than $5.5 billion during the same time period, representing 37% of the online advertising market. Banner ads made up the majority of display ads, with $3.414 billion in revenue and 23% of the market.
The digital video ad market brought in $891 million with 6% market share. Rich media earned $763 million (5% market share) and sponsorship ads made $467 (3% market share).
Leading the way in this market are your household names like Facebook, who has recently filed for their IPO, Yahoo! (YHOO), Google (GOOG), and Microsoft (MSFT). But with the explosive growth projected, there are plenty of opportunities for companies like FrogAds.com (OTCBB: FROG) and LookSmart (LOOK).
