Way back in January 2009, Dr James McQuivey from Forrester Research said one minute of video was worth 1.8 million words.

Today, as multiple devices such as tablet computers and ultra light laptops and smartphones make watching video ever easier and more accessible, viewing sets records every time comScore or others measure it.

Just how well does web video work? Here are some stats (collected by UK firm, Wyzolw, which ranks as one of the better company names we’ve run across) that should give you the idea:

  • Video in email marketing can increase click-through rates by over 96% (Implix, 2010)
  • Subscribers opting out were reduced by 75% thanks to video content in email marketing (Eloqua, 2010)
  • Video appears in around 70% of the top Google listings (Marketingweek, 2011)
  • People who view product videos are 85% more likely to buy (Comscore, 2010)
  • Stacks & Stacks customers who view video are 144% more likely to add to cart (Internet Retailer, 2011)
  • Shoeline saw a 44% increase in conversions after adding product videos (Internet Retailer, 2009)
  • 20% of men cite video as a significant influence on jewellery and watch purchases (Ad-ology, 2008)
  • Dell reported a 5% drop in call volumes after introducing support video content (The Australian, 2010)
  • 59% of senior executives prefer to watch a video rather than read lengthy copy (Forbes Insight, 2010)
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