Bad web design trends can increase your bounce rate, sour the first impression of your brand, and even drive away loyal customers. This is why it’s important not to blindly follow trends but to study them and see what works for your business.

Conversion rate is one of the most important factors that determine the success of your business. Most importantly, better web design can lead to an increased conversion rate.

With this in mind, read on to learn about the top eight web design trends for 2022!

1. Personalization

Personalization

Personalization became popular even before this year, and the trend is here to stay into the new year. As consumers become savvier, they don’t want to feel like just another number. They want to feel welcomed and appreciated by brands as well as have seamless shopping and browsing experiences.

For ecommerce web design trends, personalized content can be as simple as recommending similar products to the one a customer bought previously. It could also mean creating user-informed content that needs their input.

2. Simplification

In the past, you may have noticed that most websites included all their most important information on the top third of the page. From brand messaging to call-to-actions and mailing list signup forms, this can quickly become overwhelming to internet-savvy customers who are looking for more simplified experiences.

Today and going forward, the new trend is to simplify and minimize web design. Calming colors, lots of negative space, and one call-to-action are the name of the game.

Brands want users to encourage users to engage with their websites by creating frictionless design that delights instead of overwhelms.

3. Oversized Typography

Simplification also serves a role in typography. Instead of lots of small text crammed into one section of a page, brands are shortening their messaging and utilizing large typography to make a bold statement.

This fresh, modern graphical element can be used both in maximalist as well as minimalist designs. It’s also beneficial if you have a younger target audience or want to brand yourself as a company on the cutting-edge of design.

4. Responsible Motion Design

Parallax effects and animations are still popular, but developers are becoming more aware of accessibility for their customers. With this in mind, responsible motion design seeks to eliminate motion sickness in subtle ways.

Developers are also learning how to work with the “reduce motion” setting in macOS in order to give users the best user experience no matter their settings. There is also more awareness that excessive motion can also take away from the user experience and increase bounce rates.

5. Light and Dark Mode Settings

With the option of light and dark mode on Apple computers and smartphones, more customers than ever before are developing their favorite preferences. People who prefer dark mode tend to enjoy it because it feels easier on their eyes.

On the other hand, light mode can be easier to use during the day or for people who prefer a fresh look. In order to give people the best of both worlds, more websites are including toggles that allow customers to choose their favorite setting. Even better, the design and readability of the site don’t change no matter what setting they choose.

6. Chatbots With Personality

Chatbots With Personality

Businesses today are finding that AI chatbots help lighten the load on their customer service team. Not only are they able to solve simple problems for customers, but they can also help route customers to a customer service rep or web page that would help them more.

More human-like chatbots can make customer interactions even more seamless. Not only does the customer experience improve, but these chatbots are also beginning to understand where certain customers are on their customer journey and redirect them towards the next step.

7. Gender-Neutral Design

Do you notice that most products for men are blue while most products for women are pink? Most consumers are beginning to notice this too, and the trend is becoming unnecessary and outdated.

Instead of insulting their customers with pretty and pink design details for feminine products or black, brick-and-mortar designs for masculine products, brands are instead gaining a better understanding of their target audiences. Not only is using gendered design lazy, but it can also turn off and insult audiences instead of drawing them in.

8. Increasing Page Speed

Reducing the time that pages take to load has always been a priority for web development. This trend continues into 2022 as more people around the world have access to smartphones and the internet.

It’s also important to keep in mind that Google’s 2021 algorithm update prioritized page speed. Users also have a greater expectation for fast page speeds. They’re more likely to leave and choose a new website if your page takes too long to load–regardless of their search intentions.

Companies such as https://weberco.io/ are equipped to help you increase your page speed as well as other methods for SEO.

Web Design

You’ll find that the best web design trends are those that serve your brand as well as your target audience. They also take into account accessibility and gender neutrality in order to be as welcoming as possible.

If you feel overwhelmed by the sheer number of possibilities, start by increasing your page speed and simplifying your web design. Include personalization, especially if you have an ecommerce site, and don’t be afraid to experiment with bolder trends such as oversized typography and light and dark settings.

Although it’s not good to chase the latest web page design trends without doing your research, you’ll find that choosing a few that make the most sense for your brand will serve your customers well.

Ready for more tips on how to improve your website and presence? Keep reading the blog for more!

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