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Blogging represents an excellent opportunity to build brand awareness and strengthen relationships with your target audience.
Using the services of one of the best link building services around will enhance your prospects of achieving these aims by helping your business focus on a so-called pull methodology that succeeds by providing content tailored to your customer’s needs.
What role does inbound marketing play in the buyers’ journey?
Here is a brief overview of what you need to know about sales through blogging.
Why is inbound marketing such a valuable tool?
It was not that long ago that the buyer journey was rigidly linear and relied on a push marketing approach typified by the use of advertisements and cold-calling tactics.
The landscape has changed. It is now a case of realigning your marketing focus to a pull rather than a push approach. What this means is that it is now recognized that buyers are savvier and better informed. They are now seeking content that is designed to meet their specific needs and this is something that blogging is able to achieve.
What makes inbound marketing so powerful?
One of the fundamental reasons why inbound marketing works is down to the fact that it is an approach that delivers each consumer the answers they are looking for. Being able to provide relevant content at a point in the buyer journey where it is needed most will help enhance your business reputation and build a layer of trust.
What is important to understand about the science of inbound marketing is that it gives you the perfect platform to communicate without the emphasis on selling. You are pulling them into your brand rather than pushing them towards it.
There is a big difference between the two approaches and inbound marketing recognizes that most customers don’t want to be sold to. Trust in your content and brand will do that job in a much more subtle and effective way.
A multi-channel approach
You will quickly discover that inbound marketing is very flexible and allows you to adopt a multi-channel approach to get the best results.
It works because it allows you to approach people in the environment where they are most comfortable being in. Basically, you are letting your potential customer interact with you in the channel of their choice.
You also have the ability to personalize your content to meet the needs of the audience viewing it. This gives you the opportunity to learn more about your customer profile over a period of time so that you tailor your response to address their specific interests and information requirements.
Inbound marketing actions
There are four key stages to the inbound marketing process. The first two are focused on first attracting a potential customer by identifying a typical buyer persona. The second phase is the conversion process using call-to-action protocols and techniques.
The third stage is all about the critical closing stage. Turning an audience member into a customer using the communication tools at your disposal. Finally, you then have the opportunity to delight them by providing useful and relevant content on an ongoing basis.
Blogging has to be considered a cornerstone of your inbound marketing approach and it is a fantastic way to attract and then engage with your target audience.
Are you making the most of inbound marketing and the opportunities it offers?