Does your soul have a color scheme? Does your business have a “vibe?” Do your dreams have themes that replay again and again?

How can you use this information to design a website that speaks to who you are at your core?

A mood board is a creative tool that uses a collection of visuals to communicate an aesthetic. It’s a wonderful way to show the world what you want your website to be. You can create tangible mood boards or use online tools to share and collaborate with others in real-time.

Why haven’t you started using mood boards yet?

We’ve created a list of seven reasons why you should be using a mood board to design your website. Keep reading to learn more!

1. A Picture Is Worth a Thousand Words

A Picture Is Worth

You might have a vision for your completed website but lack the words to express what it is. Maybe it’s more of an overall aesthetic, a “vibe,” or a feeling. When you create a mood board design, you’ll be able to express all of those things without speaking a word – the collection of images will speak for itself!

2. Tap Into Your Subconscious

Mood boards are also great if you don’t quite know what you want while you’re building a website. As you gather images, textures, and colors, you will naturally gravitate toward some over others. This can help you figure out what you want at the gut level so you can clarify your own ideal aesthetic.

3. Makes Communicating Easier

If you’re working with a graphic designer or web designer, you’ll need to sit down and tell them what you’re looking for. Forwarding them your online mood board is the perfect way to jumpstart a conversation! Rather than floundering, you can both talk about what you see and feel and come to a consensus about design.

They Strengthen the Brand

4. Clarify Your Brand Image

In the twenty-first century, your brand image matters. A mood board can be a great way to clarify exactly what your brand looks and feels like in one cohesive place. This can yield a website that genuinely reflects your ideals and leads to instant recognition when visitors stop by to shop.

5. Stay on Trend

Maybe your brand’s look is always changing. Mood board ideas don’t need to be static! Updating your mood board regularly is a great way to slowly incorporate new aesthetics and UX trends into your design!

6. Collaborate With Designers

An online mood board doesn’t need to be a solo endeavor! You can use the mood board to collaborate directly with collaborators, such as designers. This means the people responsible for your website design can make suggestions and might spark something that you absolutely love!

7. Make Things Cohesive

Once you create a mood board for your web design project, you can use that mood board to inform your campaigns across social media! Use those feelings, images, and textures to create a cohesive look. Now that you know exactly what you hope to convey, incorporate that feeling everywhere!

Design a User and Mobile Friendly Website

Say It With a Mood Board

The mood board is a popular tool across many fields, from interior design to mental health therapy! Utilizing visuals as part of your website design process is a great way to harness the power of your subconscious. A great mood board allows you to speak without words, straight from the heart!

Sometimes it takes work to spark creativity. Check out the rest of the blog to pick up some new ideas before you begin designing your mood board!

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