Building a trusting relationship with site visitors begins from the first second of their visit. If your online store is not liked right away, then it will be more difficult to impress and remember in the future, and it is unlikely that the client will return to the site again. In this article, we will tell you how to make a good impression on site visitors and attract them into the ranks of regular customers.
Usually, a business starts with one person with a spark in his eyes, self-confidence, and an irresistible desire to develop. Such people can take responsibility, experiment, and live their eCommerce businesses. If you are one of them, you are probably looking for answers to the questions: how to make an effective store? How to become better than competitors? How to make a project profitable? What can be improved and what should be paid attention to first of all? Then we have good news for you! You have come to the right place because today we will tell you how to improve user experience with Magento development. Let’s not delay, let’s get started!
Enhancing User Experience With Magento Development
Boost Page Load Speed
Slower sites have a lower conversion rate (target visitor actions: purchase, order, registration, subscription, visiting a specific page of the site, etc.). Also, as you probably already know, Google prioritizes faster sites in web search rankings. Speeding up your Magento platform is critical not only to attract new customers who will eventually grow into regular ones but also to increase your chances of getting into Google’s TOP 10. To do this, you need to take care of some things:
- Choose the best hosting partner;
- Update Magento to the latest version;
- Enable Magento caching;
- Optimize images on the site;
- Disable unused modules;
- Disable logs;
- Use a content delivery network.
Air Your Pages
As technology advances and the world becomes more complex, minimalism and simplicity are important advantages. In order not to visually load your Magento eCommerce platform, you can do a few things:
- The home screen is the area of your site that the user sees before scrolling. It is desirable to have information about only one thing on it. Focus on getting the client to find what they’re looking for as quickly as possible;
- Our brain processes images much faster than text. When your Magento site uses photos effectively, users stay in your store for a longer period;
- Monitoring your online store’s analytics will help you determine which buttons are being used and which ones are just taking up space. If you find links that aren’t being used by visitors, just get rid of them. Why keep something that no one uses?
Mobile-Responsiveness
Every day more and more people choose goods in online stores from their phones or tablets. If your site is not mobile-friendly, you risk losing those customers.
The Magento platform is one of the most robust open-source eCommerce content management systems with rich functionality and flexibility. It provides convenient opportunities for creating mobile-friendly online stores. Magento offers built-in responsive templates that can be used to provide an exceptional mobile experience for clients. In addition, PWA uses modern technologies and design patterns to provide a better user experience when browsing websites.
Make Navigation Intuitive
The popularity of online trading is constantly growing. It is not surprising that more and more websites appear, thanks to which we can make any purchase without leaving home. Are you thinking about creating an online store or are you already working on a project? Then it is important to plan the appearance of the menu and how to categorize products. If you direct the user to the page they are interested in, they will probably become your buyer. That’s why you need good navigation.
Store navigation on Magento is the method that your customers use to move from one page of the site to another, and find what they need. It is based on categories and attributes and helps visitors navigate the site and its sections, and find the right products or information. A convenient site navigation system is needed so that users can:
- Understand what the online store offers;
- See your current location on the site;
- Go to previously viewed pages and products;
- Get more information about the company.
Use Strong CTA
In a broad sense, call to action (CTA) means all the elements that encourage a visitor to purchase a product or service, although most often we are talking about order buttons. Texts, images, banners, and other elements of the site can be “a call”: it all depends on the imagination of the marketer and the subject of the resource. The main purpose of a CTA is to help the visitor of your eCommerce site decide to buy, download, sign up or subscribe.
But be careful, remember your emotions when you have met the obsessive “salesman”? You are unlikely to return to him, even if you need his product. Quality service cannot be imagined without a combination of a level of understanding of the need for a particular product or service with a correct and timely offer to the client.
Provide Full Contact Details
In an online store, every little thing is important, because you only have a website and its properly designed pages to attract a client and convince him of the reliability of the purchase and the benefits of cooperation. What most often causes mistrust on the part of the buyer? That’s right — the lack of information about the seller, in particular, his location, phone number, and other contact details. Therefore, the importance of the correct design of the “Contacts” page on the site of the online store is out of the question.
With the help of the correct Magento design of the eCommerce site, you can convince the user that after receiving the payment, the seller will not go anywhere, and if you have any questions, you can contact the office, managers, manager, or another employee who will help you figure it out.
Advanced Search And Filtering
Site filter is a tool that eases and simplifies navigation through a Magento online store that helps the user/customer find the right product, can boost the visibility of the website in the search, and also improves behavioral characteristics. A properly designed & configured filter shortens the user’s path, increases LTV, & can shoot up the average check and other project KPIs that generally affect business profits.
The 2 most usual approaches to filter menu design are:
- left sidebar
- horizontally below the site header.
You can combine both of these approaches to ease, speed up and simplify the search for the right product. The order of filter parameters should correspond to the popularity of their use: from top to bottom for a side filter and from left to right for a horizontal filter.
