It’s been said that your website is your silent salesperson.
If that is the case, then the investment in both time and money needed to get a great website off the ground requires all your attention.
We’ve all experienced the frustration of poorly functioning sites that you struggle to find your way around, load slowly (or not at all), and are riddled with broken links. How can you make sure that you’re not doing the same thing to your customers?
You may be surprised to know that errors with website designs are relatively few, and tackling these essentials will cover the basics of almost every site. Let’s see what these are.
1. What’s Your Point?
Who are you and what do you do? The days of rambling pages about starting your business in Grandad’s garage are long gone. With billions of websites all vying for attention, yours must tell the reader who you are and what you do – within seconds.
Simple bulleted points are a popular way to highlight your offering and tell your target audience exactly what they need to know.
2. No Calls to Action
While you want to have as much information accessible to your audience as possible, it’s easy to lose them in a sea of text.
Concise messaging with a clear direction of what to do next is both helpful to the reader, and a great way to channel interested people to the right place. Show your potential customers where to go and what benefits they will gain when they get there.
3. Poor SEO
Websites lacking a solid SEO strategy are invisible.
A reputable web design agency will explain in detail the advantages of a well-planned strategy and assist in its implementation. Search engine optimization – done right – allows the right people to find you for the right topic. Well-crafted content that positions the best search terms on your pages, structures them for maximum visibility and is well-written is worth its weight in traffic.
4. Lack of Powerful Imagery
Emotive and aspirational imagery peppers great websites adding interest and excitement. eCommerce sites, especially, need high-quality pictures to encourage buyers to part with their cash.
Blurry images, unrelated graphics, outdated photos, or large file sizes are all likely to position you in the realm of unprofessional or untrustworthy.
5. Hard to Navigate
An unusual layout, strangely positioned menus, and a convoluted path to key information are not going to do you any favors. This still leaves room for innovative website design ideas, but remember that you don’t want to confuse your audience. People don’t have the time for that!
Keep it simple and easy to follow, and make sure that your pages are accessible in no more than two clicks to ensure a readable business website.
6. Not Mobile Friendly
Google places a lot of stock in a mobile-friendly website. Therefore, if your site doesn’t render well on mobile devices then you will no doubt find your ranking dip. Unreadable text, slow page load times, small buttons, and dozens of other irritations create a poor user experience.
When designing your business website, your priority should be a brilliant customer experience.
Avoid Common Errors with Website Designs
Errors with website designs is a big topic and one which you’d do well to investigate before jumping into anything. A logical digital marketing strategy linked to a user-friendly website is certainly a sound investment in time and money.
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