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With a surge in tech tools and automation, it’s never been easier to start a business. But the question of whether your business will flourish and grow or crash and burn is less certain — and if we consider the numbers, 20% of businesses (Source: https://www.entrepreneur.com/starting-a-business/the-true-failure-rate-of-small-businesses/361350) fail in the first year and less than half make it past the five year mark.
There are many actions and decisions that affect the outcome of a business. But having the right structure and tools in place increases your chances of success because it means that you’re off on the right foot.
In this article, we’ll review the must-have tools you should plan to put into place before ever getting off the ground.
Top Tools To Scale A Business
Tool #1: Sales Enablement
Without sales, there is no revenue. Without revenue, there’s no profit. And without profit, well, a business is simply a hobby.
Keeping that in mind, supporting your sales team is one of the most significant initiatives business owners and decision-makers need to focus on. And it can happen in a variety of ways. From providing in-house, proprietary training on sales conversations to harnessing the power of CRMs to personalize customer-facing interactions, empowering your sales team to close more deals is key.
Now, depending on the scale and size of your business, as well as its format (a solo outfit versus an agency, for example), you can choose any number of tools to support your sales. Some business owners may need to choose more robust software suites that can integrate multiple teams. Others may find that, for now, they can manage quite well with an extensible tool like an Excel sales tracking template.
Regardless of which option you choose, you’ll need to choose tools that help you:
- Track sales performance
- Organize and harness customer information
- Create and articulate sales content and resources
- Enhance and simplify lead generation
- Use analytics to monitor and close the gap in performance
Tool #2: Communications
How do your teams communicate internally? And how do they communicate with customers?
That’s the focus of communications tools. Whether you’re managing a team of 2 or 20, you’ll need to find a way to zone in on how you plan to communicate with each other and the quality or kind of relationships you plan to build with each other and customers.
To that end, you have a variety of platforms you can use to communicate. Zoom and Slack, for example, are perfect for internal communications and meetings.
On the other hand, customer-facing communications may include an email marketing tool and Skype for client conversations. You may even choose to use other tools like Notion to support internal meetings with project management and note-taking.
Tool #3: Marketing
Next up on your agenda should be marketing tools. A significant part of growing and establishing your business will be boosting its authority and visibility online. Of course, this makes sense because online interactions are a reliable source of leads, sales, revenue, and even trust-building.
Your marketing platforms should help your business:
- Drive more conversions and traffic
- Generate and qualify business leads
- Expand and support online sales
- Create multi-channel strategies
- Build customer relationships using email marketing and social media platforms
At its core, marketing tools should be about conveying a single, clear message consistently — one that resonates with your audience. However, your chosen tool or platform should also give you the option to gain insights about your customers and track KPIs or metrics that are most relevant to your business’s growth.