Today, there are over 1.5 billion websites around the world. Competition is fierce, and businesses wonder what they can do to stand out.

Have you heard about internal links before? Read this guide on how to build internal links for SEO and watch your views soar to new heights!

What Is Internal Linking?

Sites such as can help you come up with a marketing plan for your website. A plan will help you learn what’ll help you succeed.

Internal linking should be part of this strategy. Internal links are where you have links that bring you to other parts of your site.

Whereas, external links bring you to other sites. When you learn how to build internal links, search engines will be able to better find and index different pages on your site. It’s also a great way for users to find their way around your site.

Internal linking helps:

  • Increase your ranking power in search engines
  • Defines the structure of a website in order of importance
  • Helps with website navigation

Identify Your Site’s Strongest Pages

Strongest Pages

You’ll want to figure out which pages on your site perform the best and link back to those. Use pages with relevant and ranking keywords that can be found through SEO (search engine optimization).

Search engine optimization is how your consumers will find you through search engines. Whether your pages have services, products, or something else, they’re great to link back to. Try to avoid picking too many pages, instead, only focus on a few.

Some options include:

  • Pages with high search engine rankings
  • Pages with higher authority

Choosing the Anchor Text

Once you have the links you’d like to use, it’s time to choose the text for them. If you’re not sure what’s acceptable and what’s not, check out Google’s guidelines.

The anchor text is the clickable text that a user sees on the site. If they click on it, then they’ll wind up on your internal link’s page.

The length is important for your anchor text. You don’t want anything too long or short.

The text that you choose needs to make sense for that page and the page that it links to. Switch up the anchor text that you use on various pages.

While you can use a keyword for your anchor text, don’t keyword stuff. Keyword stuffing is where you place multiple keywords together.

Anchor texts and links need to look natural in a post. If they don’t, it could hurt your score in the search engines. Don’t use the same anchor text every time either; switch it up!

Add a Related Post Section

There are modules and plugins that’ll allow you to create a related post section. If you’re not sure if it’s a related post, you can link to it manually.

You can also add links to your top navigation bar or homepage. Do this on your most important pages with the highest traffic. They’ll also be stronger in the search engines.

Create Strong Content

SEO guides will tell you to create lots of content to internally link. Create keyword-rich content to attract users from the search engines.

Choose keywords with high search volumes and low difficulty. Consider long-tail keywords since they’re used less often.

Regular keywords could be: how to invest in bitcoin, while long-tail keywords could be selling bitcoin on eBay. While they have lower search volumes, they tend to be less competitive.

Have links and anchor text that go along with the post. This could lead to an increase in engagement by the consumer.

This is where you link within the content. When you choose these links, you’re telling the search engines that these links are important.

Be sure that the link is related to the content. For example, if you have a blog about cat food and you link to a post about cat treats.

Don’t Overdo It

Don't Overdo

Think about how many words your post or page is. Next, decide how many links will look natural in the post.

You won’t just have internal links, you’ll also have external options as well. You’ll want to have a few internal links for 1,000 words or more.


Your internal link could be used in your call-to-action in the conclusion. Your call-to-action is where you invite the consumer to do something. Whether that’s checking out your products, services, or contacting you.

Add links to your homepage for users to find their way around your site. You’ll want to do the same for the most important posts and pages too. This will help to increase the link value of these posts.

Use Categories

Use tags and categories to organize content on your site. This will help both users and search engines to better understand the structure of your site. Link to category pages and posts.

Popular Posts

Use popular and recent posts for internal linking. You can place the latest posts in your sidebar, footer, or in the middle of the page.

After exploring this guide on how to build internal links for SEO, you should have a better idea of how to get started. Don’t stop here; keep researching and stay up-to-date on the latest changes.

Would you like to read more informative and educational content with businesses in mind? Be sure to check out our other articles on our site today.

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