Table of Contents Hide
- Define Your Marketing Goals and Objectives
- Know Your Target Market
- Create a Killer Construction Business Website
- Implement Compelling Content Marketing
- Use PPC to Get Qualified Leads
- Make the Most of Social Media
- Stay Active on Industry-Related Forums
- Make Impact With Video Marketing
- Get Construction Estimating Software
- Creating the Best Construction Marketing Strategy
It’s no secret that the construction industry is booming with its $10 trillion growth opportunities by 2023.
To capitalize on this growth, it’s crucial to have a well-deployed construction marketing strategy in place. Marketing your business can be tough, especially if you’re a small business owner, but it’s important to consider all your options and put together a plan that makes sense for your construction company.
Unfortunately, many businesses don’t know where to start when it comes to marketing their construction business. According to research, 50% of small business owners don’t have a marketing plan. If you’re a part of this bandwagon and have no idea where to start, don’t worry—we’re here to help you get started.
In this blog post, we’ll discuss some tips for deploying a successful construction marketing strategy.
Define Your Marketing Goals and Objectives
The first step to any successful marketing strategy is to sit down and define your goals. What do you hope to achieve with your marketing efforts? Are you looking to generate more leads or increase brand awareness?
Do you want to drive more traffic to your website? Once you know what you want to achieve, you can start putting together a plan to make it happen. If you’re unsure what your goals are, consider these objectives:
- Increase brand awareness among your target audience
- Generate more leads from your target market
- Convert more leads into paying customers
- Improve customer retention and loyalty
- Drive more traffic to your website or online presence
Once you have a good understanding of what you want to achieve, you can start planning out your construction marketing strategy.
Know Your Target Market
The next step is to get to know your target market. Who are you trying to reach with your marketing efforts? What are their needs and wants?
How can you best serve them? Asking yourself these questions will help you create content and campaigns that resonate with your audience. Not sure who your target market is?
Consider conducting market research to learn more about them. This can be as simple as surveying your current customers or conducting focus groups. Once you understand who your target market is, you can start creating content that appeals to them.
Create a Killer Construction Business Website
The first step is to make sure you have a website that accurately reflects your construction business. If your website is outdated or difficult to navigate, potential customers will quickly move on to another company.
To create an effective construction business website, consider the following:
Use high-quality photos and videos: In the construction industry, visuals are everything. Make sure your website includes plenty of images and videos that showcase your work.
Use clear and concise language: When it comes to writing web copy, less is definitely more. Keep your sentences short and to the point to avoid losing readers along the way.
Highlight customer testimonials: Don’t forget to include testimonies from happy customers on your website. Positive reviews can go a long way in convincing potential customers that yours is the best construction company.
If you take the time to create a well-designed website, you’ll be sure to attract more leads and convert more sales. Remember, your website is often the first impression potential customers will have of your new construction company, so make it count.
Implement Compelling Content Marketing
To reach your target audience, you need to create content that resonates with them. When developing your content marketing strategy, consider the following:
- What type of content will interest my target audience?
- What questions are my potential customers asking?
- How can I position my company as an expert in the construction industry?
Some great content ideas for construction companies include blog posts, infographics, and eBooks. No matter what type of content you create, make sure it is high-quality and informative.
Use PPC to Get Qualified Leads
PPC, or pay-per-click advertising, is a great way to generate leads for your construction business. With PPC, you can create targeted ads that appear in search engine results pages when potential customers are looking for companies like yours. When someone clicks on your ad, they’ll be redirected to your website, where they can learn more about your company and what you have to offer.
To get started with PPC, you’ll need to choose the right keywords for your campaign. Keyword research can be time-consuming, but finding terms that are most likely to convert is worth it
Once you have a list of target keywords, you can begin creating your PPC ads. Be sure to use a strong call-to-action and include a clear path to conversion on your landing pages.
Make the Most of Social Media
Social media is a powerful tool that construction companies can use to reach new audiences and generate leads. When used correctly, social media can help you build relationships, increase brand awareness, and drive traffic to your website.
To get started, create social media profiles for your business on the platforms your target audience is most active. Then, start sharing great content that will interest and engage your followers. In addition to content from your own website, be sure to share industry news, helpful tips, and behind-the-scenes looks at your company.
As you start to grow your social media following, don’t forget to take advantage of paid advertising opportunities. Facebook and Instagram both offer advertising options that allow you to target your ads to specific demographics. Moreover, you can use these platforms to retarget website visitors who haven’t converted into leads yet.
Stay Active on Industry-Related Forums
In addition to social media, there are other online places where your target audience hangs out. One great way to reach them is by being active on industry-related forums.
For example, if you’re a roofing contractor, you could participate in discussions on home improvement forums. By providing helpful answers to questions and engaging in thoughtful conversations, you can position yourself as an expert in your field and generate leads for your business.
To find relevant forums, simply do a quick Google search or browse through construction-related subreddits. Once you’ve found a few that look promising, take some time to read through recent posts and get a feel for the community before jumping in.
Make Impact With Video Marketing
Video is one of the most powerful marketing tools available to construction companies. According to research, 78% of people watch online videos every week, and 55% view online videos every day. What’s more, YouTube is now the second-largest search engine after Google.
When used correctly, video can help you build trust with potential customers and generate leads for your business. You could create an informative explainer video to introduce potential customers to your business.
Or, you could create a series of short videos that showcase your work and highlight customer testimonials. If you’re feeling really ambitious, you could even create a webinar or an educational course related to your industry.
No matter what type of video content you create, make sure it is high-quality and professional. Keep in mind that users will be watching your videos on a variety of different devices, so be sure to optimize your videos for all viewing platforms.
Get Construction Estimating Software
Construction estimating software provides you with an easy way to create accurate estimates for potential projects. In addition, it can help you keep track of your past projects and performance metrics.
There are a number of different construction estimating software programs available on the market, so be sure to do your research before choosing one for your business. Click here for what to consider when selecting an estimating software.
Creating the Best Construction Marketing Strategy
You can create a construction marketing strategy that converts by following these tips. By being active on social media, participating in industry forums, and creating great video content, you can reach new audiences and generate leads for your business.
Additionally, getting construction estimating software will help you create accurate estimates and track your performance metrics. If you liked this article, be sure to check out our other blog post on construction marketing tips.