Did you know there are over 1 billion websites in the world? With more sites than you can visit in a lifetime, you need to make yours stand out from the crowd.

Having a website can help gain you a professional reputation. Websites help to get you more customers, and can give you an authoritative presence online. Whatever your business or field, a good, engaging website can boost your earnings and affect your bottom line.

But how do you make sure that your web pages are the ones people want to view? Keep reading to learn how to design web pages your customers will love.

Choose the Right Colors

Choose the Right Colors

How do you feel when you see a turquoise blue sea or a field of golden wheat? The fact is, colors impact our thoughts and can evoke emotions.

Color psychology can be applied to every aspect of design, from home interiors to magazines, and is a great tool to have in your web page design toolkit. The method involves thinking about how you want the end-user to feel, and then using the right color for the desired effect.

For example, orange is a lively color and grabs everyone’s attention. Green is calming, and great for when you’re feeling stressed or anxious. Red, on the other hand, is stimulating and energetic.

When you design a web page, use colors that will get the response you want from your audience. Research which tones and hues work best, and you can help make your viewers feel good about what they’re reading.

Make White Space Shine

White space is just that – the white space that you see on a web page. It’s the space in the margins, around text, and between the lines.

The more white space on your screen, the easier it is to read your content, and make text and images stand out.

Don’t drown your readers in text. Rather, use simple sentences and short paragraphs that will increase the white space, and make your web page more legible.

Use Sans Serif Fonts

There’s a reason you used to love the Comic Sans typeface as a kid; it’s far less fussy than Times New Roman. And that’s the point – sans serif fonts are clearer, simpler, and easier to read. Think of them as the difference between printed and cursive writing.

Use sans serif fonts in your web page design. But what if you still have a hankering after the swirly lines of serif fonts? Then use them in areas like headings and titles, which are larger and easier for your computer to display.

Use Good Quality Graphics

The question about whether a fuzzy photo can be good is still up for debate, but don’t experiment with them on your web pages. Images help to break up your text, illustrate your point, and help your reader to visualize what you’re telling them about.

How do you pick graphics that communicate well? Use in-focus, high-resolution images that are easy to recognize and support your point.

Optimize For Mobile

With over 80% of us surfing the web on our cellphones, optimizing your web page for mobile is a must. The best websites are responsive, with fast load times and mobile-optimized ads. This results in web pages that are easy to scroll through and navigate.

If you’re thinking of choosing a web design service, make sure they deliver a site that’s optimized for mobile. This will help you keep up with your competition, and appeal to the largest audience possible.

Have User-Friendly Controls

User-Friendly Controls

Unfortunately, however swanky or beautiful your web page is, if it’s hard to know what to do or where to click, users will click out.

What is the end-game for your user? Should they click a link, buy a product, or browse your site for more tips and tricks? Whatever the answer, make sure your user knows what to do, and how to do it with ease.

Pop-out navigation menus, bold and clear buttons, and clickable links all help to build a website that’s easy and quick to use.

Build On a Theme

The best websites use the same design scheme, page after page. So, pick a theme that fits your business ethos, and use it as a template for each page you design.

Pick your colors and then stick with them across the board. Use the same fonts in the same sizes on all web pages. And stick with the same style and size of headings and subheadings throughout.

The more cohesive and consistent your web page, the more recognizable your website will be to your users.

Check Your Work

Spelling and grammar are not just important for English teachers – they make you look good.

Sloppy spelling, poor grammar, and typos will take away from your professional reputation. So, when you design web pages, proofread your work, and then ask a friend to check it again. Fix any errors that crop up, and be open-minded to making suggested edits.

Last, but certainly not least in our web page design guide, is to make sure that every linked page you include on your web page works. Nothing’s worse than clicking on a link and getting the old “HTTP 404: page not found” error.

Before you publish your web page, test each link to make sure it goes to the correct destination. A working website will drive more traffic to your page, and give consumers the best user experience possible.

How to Design Web Pages That Are Engaging

The ideal website will help get you the professional reputation you’re looking for. It’ll also help increase your sales and sign-ups.

When thinking about how to design web pages that work, you need to pick the right emotive colors, and use good quality images. Make sure your web pages are optimized for mobile and have logical, user-friendly controls.

Web Pages That Are Engaging

You can be the one in a billion website that engages your consumers and gets you noticed! Just use our web page design tips, and you’ll be able to design web pages that stand out from the crowd.

Did you enjoy reading this article? Then check out our search engines section to find out how to get noticed online.

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