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Keyword research for cannabis is a crucial content marketing strategy. Keywords are phrases and sentences that users use to find information in search engines. This is what you write in the Google bar when you want to know what’s on in theaters today, where to order pizza, or how Hollywood stars are doing. The search service processes the request and offers relevant pages of sites from which you select the one you need. Perhaps the answer of the algorithm did not suit you, and then you will rephrase the search query. We can say that the keywords reflect your intention and expectations when accessing the network.
Keyword Research for Cannabis Site
Speaking of cannabis search engine optimization, keywords are usually found in the text, indicating its subject, and content.
For example, a company provides offline cannabis sales services in city X. Its activities are geographically limited to the city. To attract customers, the company creates a website and expects a flow of orders.
For orders to appear, people must get to the site, firstly, living in city X, and secondly, interested in cannabis consumption. Visitors from other regions will not be the target audience of such a site.
To attract potential customers, cannabis SEO agencies fill the site with texts, and before that, choose the right keywords and place them in the right places. In this case, when entering the appropriate query in the search engine, the potential buyer will get a link to the company’s Internet resource.
SEO optimization is necessary to select keywords for a text that allows search engines to identify sites.
Three Main Classifications of Search Queries
Search queries can be conditionally divided into several groups, according to the characteristics on which they are entered.
1. Depending on the type of information needed
- Information queries are used to search for this or that information. Such user interests include, for example, “how to grow cannabis at home?”. Such requests help to promote information sites, blogs, and the media. They are not very effective in bringing them to the top of online stores or commercial resources.
- Transactional queries help you find the products that the user wants to buy. When compiling them, you need to choose the keywords “buy”, “order”, “cost”, etc. For example, “buy cannabis seeds”. Such requests are suitable for promoting commercial sites, as they indicate a person’s desire to purchase something.
- Navigation queries are needed to facilitate the search for specific Internet resources, and organizations. Such requests do not help in promotion, except when it is necessary to attract visitors, for example, pages with reviews about the company.
2. Depending on the frequency of the request
- High-frequency — the most common queries on a particular topic.
- Mid-frequency — a little less popular, but at the same time often asked.
- Low-frequency — queries that rarely search for this or that information.
Such a division is rather arbitrary, since the frequency of 1000 on the topic of cannabis may indicate a high frequency, and on the other one, it can be a very average indicator.
3. Based on geographic location
- Geo-dependent requests are needed to bring users to the site who live in a certain region. For example, for the query “hemp”, a user from city X will be shown sites of this city, and a user from city Y will be shown their sites. Search engine algorithms assume that users are interested in the products of local companies, so they show them, regional manufacturers.
- Geo-independent queries, as their name implies, do not depend on the region where the user is located. This category includes most information queries, as well as key phrases with city names. For example, if a person living in city X enters “hemp store in city Y” in the query, then the search engine will give him dispensaries in city Y. Search engines understand that regardless of the user’s actual location, they are interested in companies in a particular city.
What Are the Types of Keyword Occurrences?
As we have already said, search queries in the text should sound natural, otherwise, you may face sanctions from search engines. Therefore, it is not always possible to use key phrases in their original form. Let’s look at the entry options:
- Direct. The wording of the key does not change, but punctuation marks can be placed between individual words.
- Exact. The key phrase does not change, it is impossible to put punctuation marks between its words.
- Diluted. Between parts of the key, you can insert individual words or change the word order of the search query.
- Morphological. Individual words can be declined, supplemented with suffixes or prefixes.
- Synonymous. Individual words can be replaced with synonyms.
Keywords are needed not only in the text on the page but also in the title and description, headings, and subheadings. It is equally important that relevant queries occur in the first paragraphs of texts. Also, they must be registered in the tags of the pictures. The rest of the key phrases are evenly distributed throughout the text so that there is no concentration in one part.
The best strategy for working with keywords is to build a semantic core. It is difficult and time-consuming to do this manually, so it is better to use special tools for this. When it is collected, separate the phrases into pages, performing clustering.