Over 70% of marketing professionals agree that a focus on content marketing can not only increase company awareness but can improve customer engagement. With effective marketing, you can take your dental practice to the best level.
There are multiple strategies and approaches to consider. Continue to read to learn more about dental marketing.
Reputation Matters
Before you even begin to spend money on advertising and promotions, it is imperative to build a reputation for your practice. You want your business to be recognized in the community as a professional practice that emphasizes care.
90% of people are more likely to try a service if it was recommended by a family member or friend. Word-of-mouth is the most effective form of marketing and the best part is that it is free! Word-of-mouth marketing is especially important in a dental practice.
Your business deals with the health and well-being of many individuals. If you take care of your patients and create a welcoming atmosphere, it will not go unnoticed. Do not underestimate the power of word-of-mouth marketing.
Social Media Presence Is Key
Social media is popular for a reason. While many dental practices have a presence on platforms, there is no reason to get overwhelmed. This is exactly why it is critical to create a presence yourself.
Social media is a way to connect with current and potential dental patients. It is an approach to get your name out in the community and share how your practice stands apart from competitors.
The platforms you select will be dependent on your target age demographic. Facebook is appealing for one central reason. It attracts people of all ages.
You can market your services to young adults or elders through Facebook. If you want to focus on a younger demographic, Instagram is recommended.
To build a strong social media presence, begin to follow major brands, individuals, or practices in the industry. Of the essence, post regularly. Posting multiple times a week or even every day is beneficial.
Create a social media calendar and plan your posts in advance. Assign a team member to oversee your accounts. To learn more about social media strategies, visit this website on dental implant marketing.
Events That Create Curiosity About Your Dental Practice
Social media should not be your only form of advertising. It is convenient and affordable, but additional efforts can further boost patient engagement and interaction.
One such strategy is hosting events that invite potential patients to learn more about your practice. As an example, you go to speak at an elementary school about dental hygiene and health. The children you speak to will then go home and tell their parents that a dentist came to school today and taught them about dental hygiene.
Another approach would be to have a booth at local festivals or carnivals. You can give out free bags with toothbrushes and toothpaste. When people come up to your booth, you can educate them about your practice.
Marketing Strategy and More
How to effectively market a dental practice is one of many marketing topics we highlight. Additional topics include how to increase the profits of your business. To learn more about the role of marketing and how it can help grow your company, read more of our blog today.
