SEO remains one of the most important organic marketing techniques that we have.
Employing local SEO strategies will help you rank at the top of map-based searches, bring in more local customers, and build up your local reputation. There are several things you can do to optimize your website for local SEO.
In this post, we’re going to tell you what a few of those things are so you can make the most of your site. Keep reading and you’ll see that embracing your location can help boost your online presence, which will boost leads, branding, and sales as a result.
Create Local Content
One of the best ways to boost your local SEO is to create a steady stream of informative local-themed content. The best use of a company blog is to educate your readers, so if you’re a local business, you should be writing on the issues that face your local industry.
You’ll have to get creative with your content so you’re not repeating yourself too much. As long as you can engage your readers with information that is relevant both to what your company does and what’s going on in your community, you’ll have a positive effect on your local SEO.
Optimize Your Website and Landing Pages
Optimizing your home page goes a long way in growing your local SEO. It should state who you are, what you do, and where you operate.
Remember, you’re trying to appeal to Google’s algorithm. Your home page matters, but so does changing your page title tag, metadata, and header tag to establish your location.
Get Better Backlinks
Link building is crucial to local SEO. Getting SEO backlinks from other relevant local websites will help when someone is searching for a business like yours within your geographical area. The more your name is out there, the more the algorithm is going to work in your favor.
The higher ranking the sites are that your backlinks come from, the more valuable they’ll be for your own ranking. When you have lots of quality backlinks, your reputation and authority in your field go up.
Google My Business and NAP
Fill out your Google My Business profile and make sure the contact information (name, address, phone number – NAP) used therein is consistent with what you put on your website and other listings pages. If you have any inconsistencies with your contact info or hours, you’ll hurt your local SEO standing.
There’s no local directory that you shouldn’t add your business to. The more citations you have, the more optimized your site will be for local SEO.
Testimonials and Reviews
Another off-site thing that can really help people find your site is having lots of positive ratings and reviews. When you have a satisfied customer, ask them to leave you a review on the local listings site of their choosing.
When you have a high average star rating and lots of reviews, you’ll always rank higher than your competitors on localized searches.
Take Your Local Business to New Heights
When you optimize your website and everything surrounding it for local SEO, you’re going to see results in a matter of months. Use these tips to get a head start, but consider working with a digital marketing firm to give you the edge over your local competitors. You can never put too much into boosting local SEO.
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