Five hundred hours – that’s how many hours of video are uploaded to YouTube every minute.
But YouTube is more than the host of your home movies or your cat videos. In the right hands, it’s a powerful video marketing tool – if you know how to use it.
That’s where a business YouTube channel comes in. A channel focused solely on your business ends up being a promotional tool for your products and services, and can even boost your brand reputation. Although keeping a business YouTube channel steady and rising is hard. There are also a few problems that you may face like having a no picture on YouTube tv then you have to have a lot of knowledge on how to troubleshoot these.
Not familiar with how a business channel for YouTube works? Keep reading for our quick guide on getting started.
Create and Set Up Your Account
First things first, if you haven’t created your account yet, you should. Make a dedicated account just for your business’s YouTube channel.
You’re going to need to create a Google account since Google owns YouTube. Once you’ve created your account, head to the YouTube home page and choose “Your channel” from the dropdown. From there, enter the details you are prompted for: name, brand name, etc.
Your business YouTube profile should also include your channel description, add an email, and add links to your website and social media pages. You should also create a channel icon and artwork for your channel, just like you would have branded icons and banners for other social media sites.
Create Your Programming Content
Depending on your business, there are a few different types of videos you could focus on:
- Testimonials – have customers
- Product videos – highlight the features of your products
- Tutorials – instruct viewers on how to use your products or services
- Q&A – answer questions from your audience and potential customers
Of course, it’s not uncommon for a channel to feature multiple types of videos.
Some creators upload channel trailers. These are short trailers that introduce their channel to first-time viewers. Similar to a movie trailer, these indicate the type of content you should expect to find on the channel.
A channel trailer could be a good idea if you plan on uploading a variety of videos. You may even want to make it the first video you upload to your new channel.
Now you have to get to creating your content – and uploading it on a regular schedule.
Optimize Your Content
To get the most out of YouTube, you need to understand that it’s basically a search engine for video content. That means your content must be optimized, just like it is for Google searches.
When determining how high in the search engine results your video should rank, the YouTube algorithm looks at multiple factors, some of which include:
- Watch time
- Views
- Likes and dislikes
- Favorites
- Shares
- Subscriber number
For more in-depth info, check out this guide on how to rank a video on YouTube.
Maximize Your Business YouTube Channel and Its Potential
YouTube for business can be a great way to utilize a major search engine, putting your brand and your products in front of millions. A business YouTube channel can highlight what sets your brand apart from the competition
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