76% of customers check out a business online before visiting in person. It’s more important than ever to put plenty of effort into your website and make it as easy as possible for visitors to use the site.
As a business, you should always be putting customers first. If your site isn’t accessible and easy to use for them, they might go elsewhere and you’d lose their business.
If you’re looking for some tips to improve user experience, you’re in the right place! We’ve put this guide together to help you Read on for some handy tips.
1. Think Mobile
In the modern age, a huge number of web users are mobile-based. Mobile websites require a completely different design from desktop sites to ensure smooth running in both formats. Keep this in mind when making website updates.
Even in the world of business, you’re likely to have a lot of mobile-based users visiting your site. If you don’t make concessions and ensure your site works well on mobile, you could lose a lot of business or alienate a portion of your customers.
2. Make Navigation Easy
Visitors to your site don’t want to stay in one place. They need to get from page to page to access all the information they need. If navigation is difficult, it could frustrate your customers or stop them from accessing important parts of your website.
Make it simple with an easy-to-use navigation bar at the top of the page. Ensure all your important pages, including contact information, are easy to spot. And again, remember to make your navigation bars usable on mobile as well as desktop!
3. Keep Things Simple
Sometimes, when people set up a website, they think they need to use a lot of bells and whistles to make it more attractive. But a simple design is often more effective.
Remember, people primarily visit a business website to get a few pieces of key information. They want to find out about your services and qualifications, or perhaps your contact details. There’s no need to overwhelm visitors with a lot of unnecessary content.
Consider adopting a simple approach with your website design. Use muted colors and a simple font. This will help your visitors to get the information they need and allow you to draw their attention to the most important elements of your site.
4. Develop a Strategy to Improve User Experience
Your web presence is unlikely to meet its full potential without a proper strategy. Think carefully about the aims you have for your business website and how you want to meet them.
Better yet, consider hiring a specialist company to help you with your web development. There are businesses dedicated to creating effective engagement strategies for websites, then making those dreams come true. Click the link for more information on a relevant company.
5. Keep it Consistent
Across a site, web pages should be consistent. Your contact page shouldn’t look too different to your about page. Backgrounds and fonts should be similar, or it can become jarring for those trying to get around your site.
Use a template for your pages and try not to deviate too heavily from this. This will make it easier for customers to navigate your site and give the whole thing a strong sense of identity.
6. Make Good Use of White Space
Not every inch of your website needs to be covered in content. White space is important and should feature prominently on each page of your site. This helps to draw the visitor’s attention where you want it to be.
7. Ask For Feedback
Sometimes, a website has an issue that isn’t apparent to the developer. It could be something fairly small or obscure. But with a finely-tuned website, even a minor issue can cause the whole thing to break down.
Be open to feedback from your customers and website visitors. You should always welcome constructive criticism and it’s a good idea to look out for any common complaints. You could add a feedback form on your website to find out more about what visitors think of your site!
8. Boost Page Speed
Most people won’t wait around too long for a web page to load. This is especially true in the world of business, where time is money!
That’s why it’s so important for your page to load quickly. There are a lot of things you can do to help pages load quicker. One of the easiest and simplest ways to increase loading speed is to remove unnecessary videos, pictures, and pop-ups from the page.
Remember what we said earlier about keeping things simple? This will help pages to load quickly too!
9. Do a Little Research
Not every type of person enjoys the same kind of website. A site directed at stock traders may look very different from a web page for fashion designers.
Conduct some research into your target audience and try to find out what they’re looking for in a website. You could send out a survey to your customers or hire a market research company to create a profile of your typical website visitor.
Remember, knowledge is power! The more you know about your customers, the more you’ll be able to appeal to them.
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When you improve the user experience for your website, you’ll build better relationships with customers and improve your reputation as a business. This can lead to increased profit and stability in the long term!
We hope you enjoyed reading our article all about improving user experience. If you’re in business, you’re no doubt looking to stay informed. Check out our topic menus where there’s plenty more for you to read.
