People often make the mistake of thinking marketing and advertising are one and the same. And because of this thinking, end up making errors in approaches which might lead to results that weren’t exactly desired. This is not a one of thinking and quite a lot of respondents replied in the affirmative to the question -is marketing and advertising the same?
The mistake one makes while attempting to answer – what is advertising in marketing – is in looking at both concepts with the same lens and thus failing to figure out that both are focused on goals quite removed from each other, even though the end results might actually be tangential to each other.
To the end consumer, it often is seen as highlighting the various products of the company for sale and purchase. It is extremely important to figure out the answer to the question – is marketing and advertising the same? So that one can work on one’s priority and prepare for the strategy to approach both the functions in diverse ways so as to achieve desirable results.
Is Marketing and Advertising the Same – Understanding with Marketing and advertising examples
This article will detail out numerous aspects of the concepts of marketing and advertising. It will unravel the relationship between advertising and marketing, focusing on answering the question – what is advertising in marketing? The article will also explain both the concepts with marketing and advertising examples and even touch upon Advertising vs Marketing salary. An in-depth understanding of both concepts is important as one can get bamboozled in the various stages of strategizing the journey of a product or service. Knowledge on questions like is marketing and advertising the same will prevent the derailing of many initiatives undertaken by the marketer.
Relationship between advertising and marketing and is marketing and advertising the same?
Before understanding the relationship between advertising and marketing, one needs to understand both concepts individually. Going by the definition given by popular management guru Philip Kotler in his seminal work on marketing management, marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. This throws light on the ground and foundation on which the concept of marketing stands.
Relationship between advertising and marketing – Objectives of Marketing
The definition brought forth the belief of Kotler that marketing was instrumental in realizing the economics behind buying and selling, in other words, demand and supply. By doing marketing of your products what one does is, simply make people aware of the presence of one more entity in the market that one may consider acquiring for a certain value. This is step one in addressing the question – is marketing and advertising the same?
Marketing is often mistaken to be merely an outward-focused activity. This means marketing is wrongly looked upon as just communicating to the customers about one’s products. There are enough marketing and advertising examples from the world of business to articulate this point. In reality, marketing is two ways. It receives communication from the customers as to what it is that they want from the organization regarding their products. Products here stand for a bundle of benefits that will suitably satisfy the needs, wants, and desires of a consumer.
Talking about marketing and advertising examples, focusing on the relationship between advertising and marketing, marketing is instrumental in getting a product that offers utility to the consumer solving their needs, wants, and desires, and being generally useful.
Relationship between advertising and marketing – Research and Analysis
One of the major activities in marketing is research and analysis. Research and analysis entail understanding one’s end customers and figuring out ways of reaching them. Once data is received about the kind of products a consumer looks out for, the same is conveyed to the research and development department in the organization which works on these aspects to create an ideal product design. The product design imbibes the product structure as carved out by the process of marketing.
The final product that is made by the production department is based on the inputs provided especially by the marketing department to the research and development team and the product design team. With this information, one gets more clarity regarding the query – is marketing and advertising the same?
Now moving closer to answering is marketing and advertising the same? one can now look at advertising. To gain perspective on the relationship between advertising and marketing, the simplest way of looking at advertising is to consider it as one of the components of marketing. It is the exact process of acquainting a consumer with the products and services of an organization. The process of spreading the word is one of the essential features of advertising.
Because the world of business is extremely cut-throat and competitive, advertising helps get the organization closer to the end consumer. Advertising plays a multi-pronged role depending on what are the requirements of the organization from time to time. Advertising helps with the introduction of not only the business organization but also the various products it sells. Advertising is also instrumental in creating a brand image – which is nothing but a specific impression about the brand in the minds of the consumer.
Not only the brand, but it also contributes to the positioning of the products and services offered by the organization as opposed to the competitors. There are many roles that advertising does and offering consumers enough information so that it aids in their purchase decision is one of the most important roles that advertising plays.
With this background, one can delve into the relationship between advertising and marketing and understand is marketing and advertising the same. Advertising can be looked upon as a vital part of marketing albeit a small one. In fact, it is merely a segment in the elaborate marketing plan that an organization creates along with any new product or service created for the market.
Thus, in understanding the relationship between advertising and marketing, one can summarize marketing as a wider, far-reaching, process with an impact that is quite extensive. Advertising on the other hand can be looked upon in relationship with marketing as a process of creating the organization’s communication to prospective consumers.
Is marketing and advertising the same – What is advertising in marketing
What is advertising in marketing is now almost clear for the reader. Advertising as a marketing strategy is an often-under-rated concept. To describe advertising as merely a small part of marketing is a huge disservice to the potential of this concept. If one gets down to brass tacks then one realizes that advertising can make or break companies. It can build or raze markets. It can win or lose customers and can make the product a star or just one amongst many on the retail shelf.
Because of the all-encompassing nature of advertising people often get confused while being asked is marketing and advertising the same? Not many people look at advertising as a marketing strategy and choose to consider it the same as marketing.
Marketing and advertising examples will help one wrap one’s head around these two diverse concepts and show the path regarding what is advertising in marketing. The precursor to focusing completely on is marketing and advertising the same? One can check out what objectives advertising covers.
Is marketing and advertising the same – Objectives of Advertising
Advertising is the paid communication a company indulges in to primarily create awareness regarding its newly introduced products or to promote a new feature in its existing products. What is advertising in marketing is that it allows a company to communicate with the customer about its presence and existence in the market. Advertising as a marketing strategy allows the creation of exposure in the target market for the organization and its products.
Advertising often persuades the consumer’s thoughts and beliefs about the products of a company or even the brand. Advertising not only persuades the customer to buy the product but also advertising as a marketing strategy helps evolve some challenging arguments to correct misconceptions that consumers might have about the product or the organization itself. There are tons of marketing and advertising examples that illustrate both of these points.
Is marketing and advertising the same – Advertising in Marketing
What is advertising in marketing is that it is a way to remind the customers about the brand and even contribute to the positive word of mouth customers might indulge in. Advertising as a marketing strategy might also push for correction or clarification of a situation that a brand might find itself in occasionally. Whether used as a means to apologize or to correct a wrong, advertising as a marketing strategy has a proven track record of changing the fortunes of many a business house. One can again find so many marketing and advertising examples where organizations have managed to carve out a favorable outlook for themselves in the face of adversity.
Before moving ahead to the last segment which will help sum up the answer to is marketing and advertising the same, advertising as a marketing strategy can touch the end consumer in numerous ways. Since it is a non-personal one-way communication, the organization can choose from a bouquet of mediums.
Is marketing and advertising the same – Traditional advertising media
What is advertising in marketing, but a way to finally reach the end consumer’s eyes and ears and mind? Beginning with the traditional advertising media like print to television to radio, organizations have tapped every available real estate to put themselves out there for grabbing the eyeballs and mind space of the customers.
Innovation in advertising space would include the point of sales advertising such as product displays and flyers, banners, and billboards for making a larger statement.
Is marketing and advertising the same – Mobile Advertising
With the current trends surrounding mobile space, advertising has excavated every aspect of the hand-held device to try and communicate with the customers. This would mean online advertising on various websites, to other forms of mobile marketing such as placement of banners and automated pop-ups with call-to-action buttons inscribed within it.
Is marketing and advertising the same – Pay per click advertising
Pay-per-click advertising is yet another innovative medium of driving online traffic to the firm’s website thereby farming extensive data belonging to the customers who might show interest in an organization’s products by clicking on a link. Each of these mediums can be better understood by simply going through the marketing and advertising examples that can be found on the internet.
Advertising vs Marketing salary and is marketing and advertising the same?
The final point in discussing – is marketing and advertising the same – will entail the discussion of advertising vs marketing salary. Since it is now clear that advertising and marketing are terms that confuse people and that people use these terms interchangeably, one can look at the two concepts from the point of view of the career path created.
Advertising vs Marketing salary – What counts
Advertising vs marketing salary will be dependent on what is the profile one handles in a given organization. A marketing career will include job profiles like marketing managers, advertising managers, brand managers, PR managers, and even sales managers. Advertising vs marketing salary for individuals will differ based on the nature and scope of the work being done and the designation being held.
Advertising vs marketing salary will also be differentiated based on the country that the profile is based in. Median salaries as depicted on popular sites which track the national average for marketing and advertising job profiles. The same websites also made specific observations regarding the impact of educational background on advertising vs marketing salary. Individuals with a management background stood higher chances of netting a sizable compensation from the organizations.
To conclude is marketing and advertising the same, the answer is both yes and no. It depends on how one looks at it. Marketing typically is all about the 4 Ps denoted by product, place, price, and promotion. Based purely on the functional aspects of management, there are clear lines of differentiation between marketing and advertising.
There is no simple answer to the question is marketing and advertising the same. But if one were to draw a Venn diagram depicting the process of marketing, one would find advertising as a sub-set inside the set called marketing along with certain other components of marketing. Is marketing and advertising the same is a trick question aimed at derailing many individuals. Only the established marketer understands that there is no scope for one without the other and vice versa.