Do you want to start a blog? Wondering how you can make money from blogging or seeking marketing tips for bloggers? You’ve come to the right place!
Writing a blog is a fantastic way to make money online, build your own personal brand, and connect with interesting people.
Whether you are starting a new blog or you’ve been blogging for years, there are certain marketing tips that can help improve your blog traffic, revenue, and analytical insights.
Why Most Bloggers Fail
Most bloggers quit within their first year of blogging.
Lack of revenue is a common reason why most bloggers give up. But there are others, too. For example:
- They don’t know where to begin with their marketing strategy.
- They think that writing good content alone is enough for traffic and monetization, but it isn’t!
- They don’t know how to get blog subscribers and then monetize them.
Does that sound familiar? If you’ve been blogging for more than a year, you will recognize these worries
So, here are a few things a beginner blogger should focus on:
Focus On SEO Optimization
Did you know that nearly all internet users never scroll past the first page of Google’s search results?
That’s why it is absolutely crucial to optimize your content for the web and get found in search engines (i.e., Google, Bing, etc.). This is known as Search Engine Optimization or SEO.
There are many factors that affect the online visibility of a website in search engines like Google: on-page optimization, Off-page optimization, quality content, and so on.
If you want a head start against your competition, invest in expert SEO services to help your blog get the visibility it deserves.
Invest In Good Photography
Invest in a camera that’s good enough for your blog. Most smartphones are fine, but you will need to make sure the lighting and composition are on point too.
When capturing a good photo, make sure to allow for natural lighting, only using artificial lighting that is continuous and well diffused. You can find many fantastic tips on how to take a good blog photo in this article.
Also, don’t hesitate to invest in good-quality professional photos from stock photography sites like Shutterstock.
Pick A Niche And Stick To It
You need to choose a unique niche for your blog that is too narrow for competitors or something that you are passionate about.
Some examples of great niches are writing about coffee, travel, homemaking, and fashion (and so on).
For example, if you are enthusiastic about camping, you can create a blog that features stories and tips about camp gear, the best camping spots in the world, and so on.
You have to be sure that your topic is narrow enough so that there is no room for competition.
Have A Perfectly Optimized Blog Design
If your blog has poor design and lacks clarity, or if you don’t use any appealing images on your blog posts, people will not want to read your content. Bad design will only make them scroll past it!
That’s why it is crucial to find a good web designer who can bring out the best from both your content and design ideas.