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As the owner of a start-up or small business, your main aims are likely to be:
- Increase profits
- Gain more customers
- Increase small business visibility
When it comes to visibility, this is where many businesses struggle the most. Sometimes, it can feel like an impossible uphill battle, especially when your competitors are getting ahead of you.
Luckily, there are five proven and effective ways you can increase small business visibility. These methods don’t require you to break the bank either, which is a nice added bonus.
Strategies to Increase Visibility
1. Use an SEO Agency
In the digital marketing era, SEO (search engine optimization) reigns supreme.
SEO definition: The process of driving more traffic to your website while boosting your Google search results ranking.
If your number of monthly website visitors is extremely low, then SEO can quickly help to turn the situation around. Before you know it, more people than ever before will be visiting and interacting with your website. As a result, this will also lead to other benefits, such as increased sales.
Typically, most businesses don’t employ in-house SEO marketing specialists. This is why they outsource to an SEO agency to handle it instead. It’s a great way to save time and money while receiving all the benefits that SEO has to offer.
2. Be Active on Social Media
Businesses today simply can’t be successful without being active on social media. At this point, it’s pretty much a universally accepted fact!
Platforms such as Facebook, Instagram, and Twitter all offer huge audiences for businesses to tap into and boost their visibility. You can experience this, too – but you need to be active on social media first.
Across these platforms, make sure to post lots of interesting content, from product visuals to special offers and promotions.
You can also use social media to sell products and provide customer service, which are great ways to get more people to interact with your pages.
3. Try Google Ads
Since the year 2000, businesses have been using Google Ads to promote themselves and get further exposure.
The way Google Ads works is simple: they promote your message, and you pay a small fee for every click. Essentially, the more clicks and interactions you receive, the more you pay. This is commonly referred to as pay-per-click (PPC) advertising.
4. Build an Email List
Next, you need to build an email list.
Over recent years, email lists have become a major marketing force again.
Think about it: how many emails do you receive from brands you’ve purchased products from daily? Quite a few, right? The reason why is that marketing emails work!
In fact, according to HubSpot:
- 33% of marketers send weekly emails
- 77% of marketers have seen an increase in email engagement over the past year
Clearly, there’s something worthwhile in this marketing strategy, which is why your business should join the millions of others that are optimizing it.
5. Start an Influencer Marketing Campaign
It’s now become increasingly popular for SMBs to get new customers through influencer marketing campaigns.
In simple terms, this is when they reach out to a social media influencer (e.g., an Instagram user with 200,000 followers) and pay them to promote their products.
The reason why influencers are seen as more effective than traditional advertising is that they have high follower engagement rates, so make sure to give them a try.