If you are a business owner working towards establishing your brand and are struggling with expanding your business, you are in the right place!
While there is no magic formula to retain old customers and gain new ones, there are several ways that you can adopt to strategically and sustainably scale your business and increase your revenue. Ultimately, your goal should be to conceptualize and build a sales funnel that helps you understand your customers’ journey, eradicate any bottlenecks, and convert your prospects into leads.
To learn how to do this, we outline some of the best strategies to quickly expand your business and take it to the next level.
Create A Social Media Marketing Strategy
With over 4.6 billion social media users worldwide, it is critical that you develop a dedicated social media marketing strategy to reach out to your potential customer base. Regardless of whether you are a B2B or B2C business, you need to leverage the power of social media platforms to connect, engage, and build a meaningful two-way relationship with your customers.
For example, if your business wants to grow Instagram organic and real followers, you need to carefully curate an online presence that resonates with your brand image and speaks to your brand values. This entails using high-quality images, regularly publishing engaging content, choosing the right hashtags, collaborating with influencers, and using paid Instagram ads to promote your business to your niche demographic.
Additionally, remember to utilize the multiple features on these social media platforms, such as Instagram and Facebook Live, Instagram Shopping, and Twitter polls.
Optimize Your Website
A key step involved in expanding your business is to create and then optimize your website by improving the user interface and user experience. This can help boost traffic, increase conversion rates, and enhance the overall ability of your website to attract customers.
Some key steps involved in this process include:
- Optimizing on-page SEO such as the headings, subheadings, and meta-tags on your website pages.
- Optimizing off-page SEO through guest blogging and influencer marketing.
- Making your website mobile-friendly.
- Improving the page loading speed.
- Getting rid of 404 errors.
- Improving the quality of your backlinks so that your website can feature in top Google searches.
Make sure to refer to what the data tells you with respect to your website performance. This can help you make strategic and informed decisions so that you spend your time and money to maximize your ROI.
Focus On Improving Customer Service
One of the central ways to attract customers and retain existing ones is to provide excellent customer service. It is important that every business recognizes the importance of improving the customer experience in ways that maximize customer satisfaction to drive repeat sales.
First and foremost, establish multiple touchpoints so that customers can reach out to your business on more than one platform. This may include online chat, a dedicated helpline, email, and social media. Importantly, our customer services team needs to be knowledgeable about the business and approach customers in an empathetic and patient way. This can help increase the number of queries that are resolved by the team and also boost your business reputation.
Also remember to regularly respond to customer feedback on your products or service so that they know that you are receptive to their needs, value their input, and committed to improving.
Engage With Your Customers
Growing and expanding a business means that you need to be forward-looking to anticipate customer needs, and build a good relationship with your customers. All this necessitates engaging with your customers regularly on multiple platforms to let them know about upcoming offers, latest products, or new initiatives.
For instance, you may want to start by building a subscription list to email customers every few days and maintain top of mind. You can also launch a customer loyalty program to reward existing customers and incentivize them to stick to your brand. Other ways include amplifying customers’ voices on your digital platforms by featuring their pictures on your feed, stories, or website, starting trends such as on Tik Tok, or arranging giveaways and launching exclusive discounts.
The Bottom Line
Expanding your business means clearly articulating your business goals and drawing up a strategic plan to achieve them. Importantly, you should strive to stay on top of market trends to ascertain how you need to tweak or adjust your approach to changing business conditions. Such an agile approach can ensure that your business stays ahead of the curve and the competition. Lastly, remember to also expand your team in line with your business so that you can successfully fulfill the increased demand for your product or service.
