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SEO incorporates two elements- On-page and Off-page/technical SEO. Often, digital marketers focus on on-page optimization, including the use of long-tail keywords, using internal links, updating URLs, meta descriptions, and page titles, and conducting regular search engine optimization audits.
Undoubtedly, these strategies help search engine crawlers identify and rank your business website. But, it does not mean that marketers should only focus on on-page optimization.
The secret to a successful SEO is deploying technical SEO strategies along with on-page optimization. Below are some of the key technical tactics you can implement to get the desired results.
Focus On Becoming An Authoritative Site
As you might already know, posting high-quality content is essential to attract readers to your site. However, to accelerate this traffic and generate sales from the same, your focus should be on becoming an authoritative site and not merely informative. According to statistics, about 54% of decision-makers confirmed that they tend to spend at least one hour every week reading leadership content that offers valuable insights.
In order to become an authoritative site, you need to focus on guest posting. That means connecting with other websites with similar niches and publishing your content on their site. It helps in capturing a wide audience and driving traffic to your site. Nonetheless, make sure that you are guest posting on real blogs with traffic and infusing your link in a natural/ non-promotional way. It will make the content informative and valuable. However there are many professional link building services that can help acquire high quality backlinks that would boost your overall authority to rank higher in search engines.
Diversify Your Backlink Profile
Another thing that you need to pay attention to is creating a diversified backlink profile. In simple terms, you should try to get as many quality backlinks as possible from relevant websites. It also includes getting country-specific backlinks, especially if your target is to capture a global audience.
According to reports, nearly 66.31 percent of websites had zero referring domains. At the same time, only 0.1% of sites have more than 100 referring domains. And only these sites are often shown or ranked on the top of SERPs.
Diversifying your backlink profile allows you to connect with numerous websites of similar niches. It will indicate that your site provides new and valuable information; that’s why many people refer to it. Eventually, the site’s ranking will improve.
Build Your Brand
Search engines like Google have always emphasized building a brand and growing it. According to reports, when a brand is frequently represented on different platforms or websites, the business revenue can increase up to 23%. It also helps in improving brand loyalty and elevates business value.
For building and growing your brand, you need to perform audience research. Learn about different platforms your audience uses and modify your current strategy accordingly. Connect or form partnerships with different businesses or platforms to attract wider audiences. Also, talk about your brand’s mission and vision along with the product or services you offer.
An SEO strategy becomes effective when a balance between On-page and technical optimization is established. It gives a push to the content and link-building strategy, driving organic traffic to the website. So, you must try the tactics mentioned above and observe the unbelievable results yourself.