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Think about the last time you made a purchase online. Maybe you were looking for a new pair of shoes or needed to buy a birthday present for your friend. Chances are, you visited a few different websites before making your final decision.
Why? Because website design is an important part of digital marketing, and can influence whether or not someone decides to make a purchase. Hiring an expert web designer is important in order to build a design that accommodates your brand and customers.
Ohanaly offers a platform where you can hire various types of Salesforce freelancers. We have competitive Salesforce consultant rates, which gives us insight into the broader freelance market for designers, architects, and developers.
Today, we’re going to discuss how important web design is in digital marketing:
User Experience Can Turn Leads into Customers
One aspect of web design you always need to consider is user experience. A website that is easy to use, navigate, and understand will result in better conversions for your business.
Creating a strong web design means taking the time to understand your users and what they need from your website. User experience covers all aspects of the end-user’s interaction with your company, including your website.
It’s important to consider user experience when designing your website because it can have a major impact on your digital marketing efforts. If potential customers have a bad experience on your website, they’re less likely to do business with you.
On the other hand, if they have a positive experience, they’re more likely to convert into leads or customers. There are many different factors that go into creating a positive user experience, from the overall design of your website to the individual pages and features.
That’s why it’s important to work with a web designer that understands how to create websites well-suited to digital marketing.
Your Web Design Reflects Your Brand
The design of your website reflects your brand image and values. That’s why it’s important to work with a web design company that understands how to create digital marketing-friendly websites.
Your website is often the first point of contact between you and potential customers. It’s your chance to make a good impression and give them a taste of what your business is all about. A poorly designed website will reflect badly on your company and turn potential customers away.
A well-designed website, on the other hand, will help you stand out from the competition and give visitors the information they need to make a decision about doing business with you. In today’s digital world, web design is more important than ever before.
Think about it this way: would you rather do business with a company that has a professional, modern website or one that looks like it was made in the 1990s? If you want to stay competitive, it’s important to invest in a web design that reflects your brand and showcases your products or services in the best light possible.
Color, Font, and Layout Matters
Color, font, and layout all play a role in web design, so it’s important to choose wisely. Color evokes certain types of emotions in your customers, so you’ll want to choose a color scheme that’s in line with the feeling you want your website to evoke.
Fonts should be easy to read and web layout should be easy to navigate. All too often, websites are cluttered and confusing, making it difficult for visitors to find what they’re looking for. Make sure your fonts are consistent and don’t change too often.
Layout should be simple and clean, with clear calls to action. And all your web pages should be optimized for search engines, so potential customers can easily find your site.
Search engine optimization should be a key consideration in your web design from the very beginning. After all, what’s the point of having a beautiful website if no one can find it?
Find web designers who understand the importance of SEO and will take a strategic approach to incorporating it into your site. Ideally, they start by doing keyword research to identify the terms your potential customers are using to find businesses like yours.
They will then make sure those keywords are woven into your web design in a way that’s both natural and effective. This will overall appease the SEO to give you more presence online while being attractive enough for potential customers.
Freelance Web Designers Who Can Help You
If you’re not sure where to start, consider working with a web design company that specializes in creating digital marketing-friendly websites. They can help you create a website that not only looks great, but also includes all the necessary elements to help you achieve your marketing goals.
If you don’t have the time or resources to design your own website, hiring a freelance web designer can be a great option. There are plenty of talented designers out there who can create a custom website for your business that looks great and functions well.
In this day and age, there are many freelancers who work from home. While they face various work from home challenges, they undoubtedly can possess the skills you need while they stay dedicated to your project.
Consider Your Web Design When Marketing Your Brand
The look and feel of your website is one of the most important aspects of your digital marketing strategy. It’s the first impression potential customers will have of your business, so it needs to be visually appealing and user-friendly.
Ohanaly can provide you with a platform where you can find the web designer you need. In our platform, you can find freelancers based on your specific needs, from the number of work hours and the type of freelancer, from web design web administrators.
Contact us today to know more or if you want to hire a freelance web designer!