Did you know that businesses using Google ads account for nearly 30% of all global digital ad spending?

Google is one of the most used search engines around the world, making it a wonderful place to market your business.

If you want to learn about Google’s ranking algorithm so that you can reach the top of the charts, there are a few things to note.

Keep reading to discover all you need to know about Google’s page ranking algorithm so that you can make the most of it!

1. It’s Heavily Relied On

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One of the most important things to understand about Google’s page ranking algorithm is that it’s still used today.

Although the algorithm has evolved from its original state to increase efficiency, it’s a primary tool for Google. Business owners can’t track Google page ranking metrics, however, you can observe them through searches.

Google uses this algorithm to search through large indexes. The algorithm instantly finds the most relevant results for each search.

If you want to improve your Google ranking factor, you must use content and links.

The main influences of ranking signals are the content and links. These have made search engine optimization services popular recently. Reading this post will help you understand the critical role that links play in content and how they make your page more relevant.

Links should organically be added to the content on your website, social media, and other links. The more relevant links that you use, the more likely are to appear. Try to get links from high-ranking sites, as they will improve your ranking.

3. Page Ranking Isn’t Chaotic

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Random Surfer internet users behave chaotically online and don’t have any process or logic.

Page ranking is based on the Reasonable Surfer model. When users search for content, they are more likely to click on links that they have an interest in. This means that users will click on internal links more often than selecting ads or footnotes.

The algorithm monitors each user’s search history to bring the best options forward. The Reasonable Surfer model can also make your site more attractive to online users.

4. Ranking Is a Democratic Process

Google’s page ranking works in a democratic nature but casting votes to assess the value of pages.

Link structures will help indicate how many votes a website gets, which reflects its position through searches. Pages on your website can cast votes and increase your website’s relevance.

An SEO strategy can help increase votes with the help of internal links and organic keywords.

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Can You Improve Your Google Page Ranking?

Understanding Google’s page ranking algorithm can help you improve marketing and increase sales.

When you use an SEO strategy, your website becomes more relevant when people make searches. Each time a link is clicked on, votes are cast and the page becomes more recognizable by the algorithm.

This algorithm is effective and still in use because it’s influenced by the Reasonable Surfer model. The algorithm follows patterns to pull the most relevant results forward.

Make sure you read our blog for more articles about Google Analytics and how to improve business!

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