Did you know that approximately 50% of small business ventures close down before the five-year mark?

While there are many factors behind this, one of the biggest is the lack of online traffic. Failing to gain traffic means lower exposure and fewer profitable conversions.

Should you invest in SEO? What about PPC ads or other techniques?

Don’t fret if you’re not sure how to boost traffic for your company website. Discover seven different methods with our list below:

1. Keyword Research

Keyword Research

Increasing website traffic starts with diligent keyword research. These keywords determine how you’ll structure the content for your pages, blog posts, and links.

For beginners, you can use Google Keyword Planner. Some of the best tools include Ahrefs and SEMRush. You can also use SpyFu to check which keywords your competitors prioritize.

2. Use Paid Ads

Keyword research is a crucial step in any SEO effort. You need the right keywords for a PPC campaign.

It’s not about choosing between SEO and PPC. You need both to boost website visitors.

Google Adwords is a great ad system to use first. Don’t ignore the paid ads systems on social media platforms. You can place ads on Facebook, Instagram, and TikTok.

3. Google My Business

Local SEO should be a top priority. Most of your consumers will come from your general area, after all. One good way to boost local SEO is to fill up your Google My Business page.

Claim your profile, fill in the details, and verify the account. Make sure to include links to your business website and social media pages.

4. Technical SEO

seo rank checker

When people think of SEO, they often think of blog posts. However, boosting online traffic through SEO also requires a few technical changes.

When people think of SEO, they often think of blog posts. However, boosting online traffic through SEO also requires a few technical changes.

Increase the average page speed, meta descriptions for your pages, clean up the backend coding and fix broken internal links. Don’t hesitate to use a heat map to redesign pages.

Use visitor tracking tools to help redesign too. Not sure how it works? You can click here to read more about the benefits of visitor monitoring.

5. Run a Blog

Every online business should maintain a blog. Blogs keep your website active and encourage other people to link back to your site.

Blogs fulfill two purposes. They inform your readers while also entertaining.

6. Video Content Matters

Video content generates over 82% of all online traffic. People consume videos more than written blog posts and images. Take advantage of this by using video content as often as possible.

7. Guest Post Opportunities

Do you know a popular website that caters to a similar audience as yours?

Ask if they offer guest post opportunities. This allows that website’s audience to check out your content. You can also work with a professional SEO company to connect with their network of affiliated websites.

Boost Traffic For Your Company Website Today

SEO Rank Tracking Tool

Now you know how to boost traffic for your company website. Take advantage of SEO, PPC, blogs, and video content. Use Google My Business and look around for guest post opportunities too.

Of course, improving your site and marketing your business doesn’t end with these tips. For even more marketing and business tips, feel free to read our other guides and lists!

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