So, you’ve created a revolutionary product that has the potential to bring a revolutionary change.

If you’ve not designed it keeping your end-users in mind, you probably have zero chances of survival!

A great UX design can be a game-changer.

Though it’s not a secret, an excellent UX design can help you reach your target audience. But why is everyone getting frenzy and talking about UX design?

This is because 17% of start-ups fail because of a bad UX design.

Sounds complicated and beyond your reach? No worries.

We’ve created a guide to UX design that helps you touch people’s hearts and give the best possible experiences.

UX Design

Ultimate Guide To UX Design 2022

To create an excellent UX design, it’s essential to remember a few things. Here are a few steps to follow in your UX design process:

1. Do Your Research

Research is a critical aspect of your UX design process. It involves a product designer conducting some research to know the product in-depth. Without investigating your customer’s needs, it’s a waste to develop a product that only you and a handful of customers like.

Why?

You’re unaware of what customers want!

With the growing competition, building a product based on intuition or because some priest told you would never deliver results.

Effective research is about designing products that meet customer requirements. But, this requires an in-depth study of potential users and their habits.

research

Designers and companies use UX research tools to conduct effective research and gather information. These tools help in conducting usability testing, interviews, surveys, and specialized tests like tree testing to know what customers want.

Using Maze’s guide on UX research tools, you can read about a list of UX research and design tools. These tools could be the difference between success and failure.

2. Perform Your Analysis

The data that you gather from user research can help you draw insights to make meaningful decisions. In this phase of your UX design process, you move from “what” users want and think to “why” they want and think about it.

Analysis

This phase helps a designer confirm essential assumptions. They decide based on data instead of intuition. The analysis phase of your design process involves creating a user persona, user stories, and storyboarding.

  • User persona: For creating a user’s persona, a designer creates a fictional character representing their product’s different user types. When designing their product, a UX designer uses these personas as a realistic representation of their audience.
  • User stories: A user story helps a designer understand the interaction from a user’s point of view.
  • Storyboarding: Using a storyboard, a designer connects user persona and user stories. In short, it’s a story about a user interacting with your product.

3. Focus On The Design Aspect

When designers have a clear idea of what their customers want, they move on to the design phase. The design team focuses on creating information architecture (IA) and user-interface (UI) designs. It’s one of the most critical design aspects because it includes:

  • Sketching: It’s the simplest way to visualize your design idea. Designers sketch with their hands-on whiteboard, paper, and digital tools. The sketching phase is critical during a brainstorming session because it helps understand various design solutions.
  • Creating wireframe: It is a tool that assists designers in understanding the basic structure of a future product or website and how it affects the functionality and how they fit together. For any product, wireframing is the building block and backbone. Designers use it to create mock-ups and prototypes.
  • Creating prototypes: As the wireframe focuses only on the looks, a prototype is about the look and feel of your product. A designer creates a prototype to test their model for process and concept. It helps them identify and solve user pain points.
  • Creating design specifications: Design specifications contain design assets required for developers to convert a prototype into a working product.

4. Test The Model

Testing or validation is an essential aspect of your design process because it helps a team understand whether their design works as per the user’s requirement. UX designers prefer to test the viability of high-fidelity designs because it provides valuable feedback to the end-users.

Usually, the UX team validates a product with both end-users and stakeholders. The validation phase comprises:

  • Testing sessions: Conducting moderated/unmoderated, usability testing, beta testing, focus groups, and A/B testing can help you understand how users interact with your model and prototype.
  • Surveys: Another important testing technique is surveying to capture qualitative and quantitative information from real-world users. These designers add open-ended questions like, “What aspect of the design did you like and dislike?” to get an in-depth knowledge of user experience.
  • Analytics: Quantitative data is beneficial for uncovering how users interact with your websites and products.

Using Loop11’s usability testing tool, you can conduct various user testing and uncover potential frictions and roadblocks.

 What Are Some UX Design Best Practices?

After understanding the UX design process, let’s look at some design best practices:

1. Easy To Use Navigation

Focus on keeping the navigation of your product’s features simple. It also reduces your user’s experience with the application or product.

Users prefer applications that provide seamless and effortless navigation. Otherwise, customers turn to competitors when they cannot find what they want.

2. Focus On Minimalism

Remember that being simple never goes out of trend or style, especially in UX/UI design.

Filling a screen with many features and cluttering it with elements can confuse and reduce users’ experience.

3. Design For All

With the increase in mobile phone usage, it is no surprise that it should be optimized to include different screen sizes and devices.

Having features that are accessible to everyone can make customers love your products. It helps users interact with your product in different ways. When user interface elements don’t load properly on a mobile phone, it reduces the user experience.

4. Focus On Functionality

Product functions come before product design, and UX focuses on how your product functions. A good UX means making it possible for users to do what they came to do on a website or app. For this, it’s essential to maintain clarity and offer functions that help a user search for what they want.

When a design makes a user’s life challenging, they’re less likely to use the website, app, or product for the long term. Instead, they would search for user-friendly products.

5 . Monitor User Behavior For Signs Of Friction And Eliminate Blockers

Monitoring user behavior with your initial product design serves as a baseline for improving the user experience. If users deviate from your ideal workflow, they might encounter blockers and friction in your design. Using methods such as heat maps and recordings, you can identify users’ pain points.

When users drop off before reaching their goal, analyzing recording sessions can identify potential explanations. While monitoring, you can ask customers to provide reasons for dropping off. You can then make the desired changes.

6. Use The Right Font

Selecting the right font is key in creating an appealing visual impact in the user’s mind.

Unknowingly, it creates a comfortable user experience. When users can’t read the font on an app or website, they’re less likely to interact with it.

right font

The right font helps these professionals read and use an app without zooming. It also allows users to keep the devices at a comfortable reading distance. This enhances the user experience.

7. Be Flexible

Being emotionally attached to previous ideas can hinder your design efforts and progress.

Although you follow a consistent process, you realize that an earlier idea might not fit the current vision for the design at several points in your design process. When that happens, it’s essential to prepare for these changes to ensure your design is practical and meets the customer’s requirements.

Takeaway: Don’t Be Afraid To Make Mistakes

It’s common to make mistakes because it’s the only way to learn something new.

Now that you have an excellent knowledge of your UX process and best practices, you can create designs that resonate with your target audience. With 94% of first impressions being design-related, a UX designer can no longer overlook the importance of UX research and design.

Creating a UX design is not complicated. It requires perseverance to leave a positive impression in the eyes of your customers.

The final tip for UX designers is that businesses and UX designers should never overlook the importance of UX design when creating a new website or product.

When you spare some time for your user research and design, you build a product that resonates with users’ requirements.

It pays off!

Remember that the way you express your applications determines your approach toward the user.

Author’s Bio

Author

Priya Jain has been copywriting professionally for over 8 years. She teaches math, spends her time running behind her toddler, and tries new recipes whilst she isn’t writing. She has attained an engineering degree and an MBA. You can find her on LinkedIn.

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