15.6% of companies don’t accept that backlinks impact their brand authority. A further 5% believe they have no importance in an SEO strategy.

However, this couldn’t be further from the truth. There are several significant reasons to include backlinks in your SEO strategy, but the primary reason is how they affect searches. For example, having more backlinks to your website means the higher your potential search engine ranking.

So keep reading if you want to know more about harnessing the power of website backlinks explained in a way that’s easy to digest. Let’s get right into it.

Get Backlinks From Trustworthy Sites

A backlink is created when one website connects to another via a hyperlink. For example, if your website (A) has a link to another website (B), then B now has a backlink that connects back to your website, aka A. Backlinks are also referred to as “incoming links,” “inbound links,” or “one-way links.”

Search engines like Google view backlinks as votes of confidence for the content in that link because if the information were incorrect, you wouldn’t be attaching yourself to it. Ultimately, the more backlinks you have to your website from other sources, your website will be more trusted. This boosts your site’s promotion through the search engine because they can see that it is popular.

By now, you may be asking if all backlinks are created equal. The answer to that would be no. While it’s unclear how exactly backlinks are measured, focusing on three primary elements can go a long way.

Authentic Linking

Backlinks to your website should be authentic, meaning that the owner of the other website is choosing to link to your content because it provides value to your content rather than buying them.


Backlink Profile

Google ranks how credible websites are using its dedicated PageRank algorithm. To decide, the algorithm counts the number and quality of hyperlinks to a page. The higher the number, the better its likelihood of ranking for competitive keywords.


Finally, relevancy matters regarding high-quality backlinks. Google reviews the relevancy of both the page and domain of a backlink. For example, if your website is about dogs and was featured on a food website, there would be no relevancy that could be linked.

So, you may be asking how you can get more website SEO backlinks to your site. While there is no guaranteed way without buying them, here are some tips and tricks to help gain some backlinks.

  • Create exciting and factual content that can gather natural backlinks
  • Add a resources page for any topic you create where you can curate a list of links
  • Use a Backlinks Analytics Tool (like this backlinks website checker here)
  • Do a review of your backlinks to rebuild any broken links


Gaining backlinks can be a huge boost to your website, so spending time building quality connections with other websites is worth it. By ensuring you have high quality content on your website, you have a higher chance of earning a backlink from a reputable website. Remember to utilize online keyword research strategy tools to your advantage.

We hope you’ve found this article on website backlinks explained in a way that grabs your attention. If so, we encourage you to find more in our Technology and Business categories.

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