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The internet is a funny place.
You can have two companies offering the same product, sourced from the same supplier, and sold at the same price. But when you Google them, one is somewhere near the top of the search engine rankings. And the other one requires you to click through a few pages and scroll in order to find the website.
How can two similar businesses have such different results? In many cases, it’s because the more visible company invested in SEO keyword ranking and used an SEO rank checker while the other one didn’t.
In 2012, Pew discovered that 91 percent of adults online were using search engines. When you consider how much the internet has grown since then, that number has likely only continued to climb.
And with Apple’s new iOS 14 rollouts expected to limit the effectiveness of Facebook advertising, powering your way to the top of Google and Bing could realistically make or break your business. We’re about to tell you what you need to know about how the right SEO rank tracking tool can make a world of difference to your business.
All you have to do is keep reading.
1. It Can Save You Money
In marketing circles, SEO is often considered the cheaper, money-saving alternative to paid advertising. As a result, most businesses aren’t all in on SEO or paid traffic -they use a combination of both to drive sales.
Depending on the keywords you’re competing for, your pay-per-click costs are an expense that you and your team will want to keep as low as possible. And to that end, a top-notch Google rankings checker can help you save a fair amount of money.
Think of it like this:
If you were trying to watch your budget, paying twice for a loaf of bread or a photocopier would be crazy. In 2013, Search Engine Watch observed that 33 percent of people will click on the top result in an organic Google search. An SEO ranking report can let you know if you’re spending money on keywords that you’re already ranking for.
2. It Can Let You Measure Your Results
Everybody knows that marketing is an ever-evolving area. As a result, the things that would have ranked your website in 2001 aren’t necessarily going to be as effective in 2021. The most difficult part of this for businesses is that the changes you make will often come down to making judgment calls.
In these circumstances, it’s easy for your team to end up in a situation where you have a formula that works but you don’t know exactly how and why it’s working.
This is all fine and dandy when the traffic is coming in droves. But if you have a sudden dip in traffic or a slowdown in sales, without a definitive report, your troubleshooting sessions could end up with you saying things like, “Your guess is as good as mine.”.
An SEO rank checker tool can give you the information you need to assess what’s working and what isn’t in your current strategy.
3. SEO Rank Tracking Tool: Keep an Eye on Your Competition
What’s the difference between a company that crushes the competition and one that’s always a step or two behind everybody else? In many cases, data.
The best boxers can predict where the opponent’s swing is going to land and plan their counters in an instant. It’s the same deal with business. Because after all, if that competitor is catching up to you or gaining on you in the search engines, that’s information you want to know as soon as possible.
A keyword ranking can tell you a lot about how competitors are doing as well as the progress that they’re making. Are they or other industry-adjacent companies competing with you for the same keywords? Have they recently hired an A1 digital marketer who’s been systematically making gains over the past few months?
An SEO rank checker can let you know if there are developments within the competition’s search engine results that you should know about.
4. SEO Audit Report: See What Google Currently Considers Effective
If you’ve been involved in digital marketing for a while, you’ve already seen how massive Google algorithm changes have impacted the SEO industry in the past. But sometimes it’s not the huge, sweeping Penguin-level adjustments that can trip you up and cause your rankings to slip. It’s often the smaller details that you don’t always see mentioned in SEO ranking factors lists.
Are longer articles doing better than the short, superficial cookie-cutter posts that would have shot you to the top a few years ago? Are the people on top of the rankings optimizing their image tags or adding keywords in unusual places?
While you may have to do some sleuthing to reverse engineer those results and cement your place at the top, your tracking tool can be a valuable starting point whenever you’re ready to start refining your on-page SEO.
Could an SEO Rank Checker Be Your Missing Puzzle Piece?
Whether your company has a strategy built around SEO or you see SEO as a bonus, an SEO rank tracking tool can have multiple uses for your business. You can get the inside scoop on what the competition is doing. You can get a sense of whether your keyword strategy is working for you.
And, if you play your cards right, you can get real-time data on the ranking factors that are helping companies like yours boost their SEO results. No matter which way you slice it, an SEO rank checker gives you the ability to make better-informed decisions on behalf of your business.
Looking to learn more about SEO, keywords, and creating content that Google loves? Check out the rest of our site.