Facebook is one of the most popular and most visited sites in the world, making it an invaluable tool for social media marketing. With the user base that Facebook has, you can make sure your Ads are reaching the right kind of customer. Businesses looking to improve their online exposure and sales conversions should be frequently running ads on Facebook.

Is your business on Facebook? Have you thought about advertising on Facebook? Read on below to find out all you need to know about running successful Facebook Ads.

Ads Are Customizable

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The first big advantage of advertising on Facebook and social media marketing is that ads placed on the social media site are very customizable, and you can create custom audiences for each Facebook marketing campaign that you create.

The age, location, interests, and hobbies of a person can all be customized so that you are targeting the right audience member, and that has a higher chance of turning leads into sales.

Facebook ads allow you to try different formats and placements. This allows you to find out which are your most effective combinations, and your marketing campaign can always be changed if the current combination isn’t working.

Easy on the Pocket

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Compared to other forms of advertising, Facebook is considerably cheaper. When social media wasn’t around, advertising was expensive and not attainable for everyone. Thousands of dollars would have to be spent on things like TV advertisements, billboards, and radio ads.

With Facebook, it is different, and you can spend a mere $10 and reach a thousand people who are the type of demographic that you are looking for. Even if you are a small business, Facebook ads will go a long way in saving you money. If you want to check out the exact costs of Facebook ads, this post explains it better.

Easy to Keep Track

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One of the fundamental questions for any marketer is how much value for money did I get from my social media ads? With Facebook, unlike traditional forms of advertising, it is easy to keep track and measure the results of your advertising campaign.

You can track website visitors from the Facebook Ad, track the behavior on your website, and calculate things like cost-per-click. This helps business owners and marketers because you can see if the campaign is working and if you have made sales.

The campaigns not only boost traffic to your site but you will have significantly more leads and be able to keep track of it.

Facebook Ads Can Double Your Turn Over

The majority of business owners dismiss Facebook Ads because they are unsure how it works and how beneficial it can be to grow your business. Taking some time out and learning how to run a campaign will only lead to more sales and higher turnover.

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